AuthorBessant, John, author
TitleCreativity for innovation management / John Bessant, Ina Goller
ImprintAbingdon, Oxon : Routledge, 2017
Edition First edition
Descript xii, 332 pages : illustrations ; 23 cm

CONTENT

Creativity -- Exploring problems -- Building up willpower -- Self-awareness -- Creating and sharing visions -- Practising psychological safety -- Supporting ideas -- Pushing the frontiers -- Creating the context -- User innovation -- High involvement innovation -- Design thinking -- Creativity under extreme constraints -- Agile innovation & lean start-up -- The future of creativity


SUBJECT

  1. Creative ability in business
  2. Management -- Technological innovations

LOCATIONCALL#STATUS
Central Library (4th Floor)658.4063 B557C 2017 CHECK SHELVES