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TitleCreativity for innovation management
Author John Bessant, Ina Goller
ImprintAbingdon, Oxon : Routledge, 2017
Edition First edition
Descript xii, 332 pages : illustrations ; 23 cm


Creativity -- Exploring problems -- Building up willpower -- Self-awareness -- Creating and sharing visions -- Practising psychological safety -- Supporting ideas -- Pushing the frontiers -- Creating the context -- User innovation -- High involvement innovation -- Design thinking -- Creativity under extreme constraints -- Agile innovation & lean start-up -- The future of creativity

Creative ability in business Management -- Technological innovations

Central Library (4th Floor)658.4063 B557C 2017CHECK SHELVES

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