edited by Lawrence A. Wenner and Andrew C. Billings
Imprint
Abingdon, Oxon : Routledge, 2017
Descript
xiv, 274 pages : illustrations ; 24 cm
SUMMARY
"Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand's cultural influence. Focusing on the central concept of 'mediatization' - the permeation of media into all spheres of contemporary life - the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport." -- Provided by the publisher
CONTENT
Part I : Framing sport, media and mega-events – The curious case of the megasporting event : mediatization and seminal sports events – Sports mega-events : mass media and symbolic contestation – Media events, mega-events and social theory : from Durkhiem to Marx – Part II : Megamediasport event studies – Twenty-eight Olympic summers : historical and methodological reflections on understanding the Olympic mega-event – Twenty-two Olympic winters : the media and the (non-)making of the Games – The FIFA World Cup : media, football and the evolution of a global event – The International Cricket Council World Cup : a “second class” megamediasport event? – Wimbledon : a megamediasport tradition – Tour de France : mediatization of sport and place – The AFC Asian Cup : continental competition, global disposition – The NCAA Basketball Championship : March Madness goes global
