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TitleASEAN champions : emerging stalwarts in regional integration
Author Seung Ho Park, Gerardo Rivera Ungson and Jamil Paolo S. Francisco
ImprintCambridge : Cambridge University Press, 2017
Descript xx, 247 pages : illustrations some color ; 23 cm


Machine generated contents note: Part I. The Antecedents of ASEAN Integration: 1. Our core arguments; 2. Mapping ASEAN integration; 3. Toward an ASEAN economic community -- Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy; 5. Leveraging market power; 6. Pioneering marketing strategies; 7. Deepening localization; 8. Fostering internationalization; 9. Building synergy; 10. Nurturing human capital -- Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy; 12. Epilogue

ASEAN economic integration economic policy Southeast Asia -- Economic integration Southeast Asia -- Economic policy -- 21st century Southeast Asia -- Politics and government -- 1945-

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