แผนธุรกิจสถานพักฟื้น “I’m home Nursing care” / มัณณิฎา ตรีรัตนาวงศ =Business Plan of Rehabilitation Center “I’m home Nursing care” /Monieda Trerattanawongse
The purpose of this independent study is to investigate an opportunity and a feasibility of the investment in rehabilitation center business which located in Prakranong district, Bangkok. The study contained both primary data and secondary data. The primary data came from interviewing 12 persons who live in Bangkok. The interviewers are both who have experience in using the rehabilitation center service and also people who never use the service but interested in service for the future.
The interview results shows that there is high potential demand on the rehabilitation center due to the obstacle for daily routine of patient in rehabilitation phase or the elderly. The key success factors are service which has the high quality and standard service, take care by the professional, located nearby the family’s residence or workplace, affordable price and serve the comfortable to family. Our Rehabilitation Center are positioned as “The high quality and standard rehabilitation center which treat you like family”.
From the financial feasibility aspect, analysis of 10 years project life revealed that total investment costs 35,000,000 baht derived from owner’s capital amount to 28 ,000,000 baht and bank loan amount to 7,000,000 baht based on interest rate loan at 9.70% per year. Payback period on this project is 6.85 years and the net present value using discount rate at 4.529% is equal to 13,884,516.28 Baht. Internal rate of return is equal to 10.45%. Therefore, this project is feasible to invest.
