ปัจจัยที่มีผลต่อพฤติกรรมการแสวงหาสารสนเทศและการตัดสินใจของสถาปนิกที่มีต่อวัสดุอุปกรณ์สำหรับใช้ในงานสถาปัตยกรรม / ไพลินดา โรจน์รัตนเกียรติ=Factors affecting information-seeking behavior and decision making of architects on architectural materials /Pailinda Rojrattanakiat
This research aimed at determining the relationship between demographic and personality characteristics of architects and their information-seeking behavior together with decision making on architectural materials. The study had the following objectives: 1. To test for relationship between demographic and media channel selection behavior of architects in searching for the information about materials for their works. 2. To test for relationship between personality and information-seeking behavior along with decision making. 3. To examine information-gathering personality of architects. 4. To examine decision-making personality of architects. Quantitative method was employed for the research and surveys were done by 107 architects working at architecture firm or related organizations after graduation from architecture schools.
Researcher founded that majority of the samples are men aged between 25 and 35 with monthly income between 20,001 - 40,000 baht. According to the results, demographic differences such as sex differences, age differences and monthly income differences affect information-searching behavior. Moreover, personality differences such as information-gathering personality differences affect time duration spent on Facebook and decision-making personality differences affect attention to information creditability and price comparison. Considering overall, architects’ personality is sensing and thinking.
