The business plan “One price conveyor belt sushi restaurant” was constructed to study the feasibility and interesting to invest in Japanese restaurant in Nakhonratchasima, because investment in infrastructure, industrial and commercial sector investment result in more employment and increase local people income. This project studies in marketing, operation and finance.
The operation concept focuses on the quality of ingredients and difference services from competitors by the tablet ordering and conveyor belt sushi serving. Hip Park community mall area is the quality location for restaurant business. The marketing strategy to deliver product with quality. The price strategy is one price for every menues.
The project requires the initial investment budget approximately 1,865,913 Baht. discounted payback period of the business is around 1.07 years with the positive Net Present Value (NPV) of 4,989,338 Baht and Internal Rate of Return (IRR) is 89%. To sum up, based on the results, the investment in One price conveyor belt sushi is an interesting business to run.
