In the present, the number of the elder in Thailand has increase every year while there is a trend toward smaller family sizes which cause the increasing numbers of elder living alone. From the market research and analysis on consumer behavior found that the elder tend to buy more ready meals because of their inconvenience in cooking. While general foods haven’t been designed for elder to eat easily because of their hardness and stickiness texture.
Therefore, business plan of ready meal for elderly has been developed. This product has been designed with consideration to texture or being easy to eat for the elder which is classified into 4 categories by hardness and stickiness. The product focuses on high-quality ingredients, nutrition for elderly, no preservative, no monosodium glutamate (MSG) and Thai FDA certification. The target customers are the elder (70 years old and upwards) and their family who take care the elder that live in Bangkok. There aren’t competitors that offer the same products. This business has attractive growth opportunities.
This business is a company found with 5,000,000 baht. From the financial plan found that this project is worth to investing because there is positive net present value, which is equal to 3,147,451.6 baht and internal interest rate is equal to 28.38 %, which is higher than the weighted average cost of capital of the project at 15.92%. The payback period is 3.34 years.
From this study and analysis will be useful for people who are interested in doing business of the ready meal for elderly and this is a guideline for business in the future.
