แผนธุรกิจสำหรับร้านค้าจำหน่ายปัจจัยการผลิตทางการเกษตรในจังหวัดสมุทรสาคร / ธนุตตา รัตนละออ =Business plan for an agricultural supply shop in Samut Sakhon province /Thanutta Rattanalao
The northern part of Samut Sakhon province, including Krathum Baen district and Ban Phaeo district, is an agricultural area. Agricultural inputs such as fertilizers and pesticides, which play a major role in increasing the agricultural productivity, are also products with a high purchase frequency. Thus, an agricultural supply business in this agricultural area is an attractive business to invest.
The objectives of this study were 1) to analyze the business environment, competitor and consumer behavior 2) to analyze the project feasibility in the areas of marketing, operations and finance of an agricultural supply shop in Samut Sakhon province and 3) write a business plan for agricultural supply shop
An agricultural supply shop will be located on Sukhonthawit Road in Krathum Baen district that the target customers can easily access. The main target customers of the shop are farmers in Krathum Baen district and Ban Phaeo district. The shop will sell various types of quality agricultural supplies at reasonable prices. The shop will operate by focusing on customer relationship and providing an after-sales service and marketing activities to create value for customers.
This project requires an initial investment of 3,000,000 baht. The business owner can raise capital by forming a partnership. Regarding the 5-year financial plan, the project will have a net present value (NPV) of 148,551.97 baht, an internal rate of return (IRR) of 12.56% and a payback period of 4.82 years
