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TitleMembership marketing in the digital age : a handbook for museums and libraries
Author Patricia Rich, Dana S. Hines, Rosie Siemer
ImprintLanham : Rowman & Littlefield, 2016
Descript xx, 432 pages : illustrations, charts ; 23 cm

CONTENT

Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies


Association marketing Direct marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)025.11 R498M 2016CHECK SHELVES

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