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TitleMarketing and outreach for the academic library : new approaches and initiatives
Author edited by Bradford Lee Eden
ImprintLanham : Rowman & Littlefield, c2016
Descript xi, 153 pages : illustrations, maps ; 23 cm


"New approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Primary topics in this book include implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and ways librarians at Loyola University, New Orleans, have embedded their expertise and practice into their university culture."-- Back cover


Making social media worth it : planning and implementation for a small institution / Kaela Casey and Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick and Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam and Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom and Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker and Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan and Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey and Liz Woolcott

Academic libraries -- Marketing Academic libraries -- Public relations Library outreach programs Academic libraries -- Case studies

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