Shoes are essential consumer products to life. They are parts of the costume, which indicates the characteristic of the individual and also promote the personality of the wearer. By the way, due to the influence of the media, the spending increases around the world and also change consumer lifestyle. This is the key to growing global footwear market. And the shoes for women dominate most markets.
The current trend in which people are turning more and more health care. And feet, they are organs that are heavily use on a daily life. People turns their focus and investment on quality and comfortable shoes. But in most of today's footwear market, shoes that promote your personality and are in fashion trends always hurt your feet. It is an opportunity to start a women fashion shoes business, which develop a classic and good quality shoes that can wear in any occasion at reasonable prices. Distribution has been planned through department store and online channel together with product marketing through media and Integrated Marketing Communications (IMC).
From the feasibility study on finance, project management and operation of business as a manufacturer and distributor of this product with an initial investment of 1,000,000 Baht, it is found that through the estimated project timeframe of 5 years, the business will have a net present value (NPV) of 3,142,118 Baht and an internal rate of return (IRR) of 84%, with the payback period of 1.34 years, therefore making this business venture an interesting and attractive investment opportunity.
