The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser

Title	The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser
Author	Tara-Nicholle Nelson
Imprint	Oakland, CA : Berrett-Koehler Publishers, Inc. a BK Business book [2017]
Edition	1 Edition
Descript	xi, 160 pages ; 25 cm

CONTENT

Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author

Consumer satisfaction Marketing

LOCATION	CALL#	STATUS
Chula Business School Library	658.8343 N431T 2017	CHECK SHELVES

Chulalinet's Book Delivery Request