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TitleThe transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser
Author Tara-Nicholle Nelson
Imprint Oakland, CA : Berrett-Koehler Publishers, Inc. a BK Business book [2017]
Edition 1 Edition
Descript xi, 160 pages ; 25 cm


Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author

Consumer satisfaction Marketing

Chula Business School Library658.8343 N431T 2017CHECK SHELVES

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