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TitleBusiness project management and marketing : mastering business markets
Author Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors
ImprintBerlin ; New York : Springer-Verlag Berlin Heidelberg, [2016]
Descript vii, 399 pages : illustrations ; 25 cm


Order Management / Frank Jacob -- Inquiry Evaluation and Proposal Preparation / Ingmar Geiger and Sarah Kruger -- Pricing and Revenue Planning in the Project Business / Wulff Plinke and Matthias Claben -- Order Financing and Financial Engineering / Klaus Backhaus, Philipp Hupka, and Nico Wiegand -- Contract Management / Georg Berkel -- Negotiation Management / Ingmar Geiger -- Project Management / Wolfgang Rabl -- Project Cooperation / Bernd Gunter

Project management Industrial management Industrial marketing

Economics LibraryHD69.P75 B87 2016CHECK SHELVES

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