Business project management and marketing : mastering business markets / Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors

Title	Business project management and marketing : mastering business markets / Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors
Imprint	Berlin ; New York : Springer-Verlag Berlin Heidelberg, [2016]
Descript	vii, 399 pages : illustrations ; 25 cm

CONTENT

Order Management / Frank Jacob -- Inquiry Evaluation and Proposal Preparation / Ingmar Geiger and Sarah Kruger -- Pricing and Revenue Planning in the Project Business / Wulff Plinke and Matthias Claben -- Order Financing and Financial Engineering / Klaus Backhaus, Philipp Hupka, and Nico Wiegand -- Contract Management / Georg Berkel -- Negotiation Management / Ingmar Geiger -- Project Management / Wolfgang Rabl -- Project Cooperation / Bernd Gunter

SUBJECT

Project management
Industrial management
Industrial marketing

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Economics Library	HD69.P75 B87 2016	CHECK SHELVES

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