ระบบสารสนเทศเพื่อการจัดการพาณิชย์อิเล็กทรอนิกส์ของธุรกิจ จัดจำหน่ายสินค้าและแฟชั่นเอาท์เล็ท / กมลทิพย์ ยิ้มสมบูรณ์=Information System for Managing E-Commerce of Merchandise Distribution and Fashion Outlet Business /Kamolthip Yimsomboon
Buying and selling of goods and services through online channel is becoming increasingly popular. This is because of the change in lifestyle and rapid advancement in telecommunication technology allows an access to individual persons easily. Thus, businesses that rely on conventional channel of selling goods at a store location or branches also have an online business to reach out to new and existing customers. The management information system for goods and fashion outlets e-commerce business has been developed to support business operations efficiently and to provide information to support decisions and strategic planning of management.
The developed e-commerce system comprises 9 sub-systems (modules) as follows: (1) membership module, (2) individual order processing module, (3) group-order processing module, (4) employee and staff security system, (5) specific product sale promotion module, (6) banner management for advertisement and promotion module, (7) customer order history module, (8) inventory module, and (9) executive decision support information system. The main tool for the present web application development is the Adobe Dreamwever CS6. Tableau 9.0 is incorporated to the application in order to generate multidimensional reports used to support management’s decisions. Also, MySQL and phpMyAdmin have been used to manage database of the system.
