Business Plan for a Well-Being Hotel & Residence in Bangkok / Rangsima Tharachewin=แผนธุรกิจสำหรับโรงแรมและเรสซิเด้นท์เพื่อสุขภาพในกรุงเทพมหานคร /รังสิมา ธาราชีวิน
Imprint
2559
Descript
i-ix : 123 หน้า, ตาราง
SUMMARY
The objective of this independent study about ‘Business Plan for a Well-Being Hotel/ Residence in Bangkok’ is to identify business opportunities and evaluate the investment feasibility for growth strategy. The analysis of the results presented in the product development plan formed a guideline for business operations for hotel industry. The author had conducted the study by using mix methodology between quantitative and qualitative analysis. 134 sets of questionnaires were distributed to international tourists and expatriate who were working, staying, and travelling to Bangkok, and within Silom area.
The result of the survey indicates the needs of well-being hotels/ residences which are forced by fierce competition to differentiate their products/ services to their competitors. To create valued, delightful services to the customers, well-trained, caring staff or excellent human resource system is the key success factor as staff are the primary contact point to our guests. Therefore, the service process flowchart was also introduced to support the harmonious working environment among the staffs. In addition, financial plan was analyzed to illustrate the payback period, which will be less than 3 years, and the net present value at the end of the 3rd year will be 5,930,000 Baht.
