A Comparative study of Consumer’s Perception and Behavior towards Purchasing Organic Food between Thai and German / Pareenus Naowabut=การศึกษาเชิงเปรียบเทียบด้านการรับรู้และพฤติกรรมการบริโภคอาหารอินทรีย์ระหว่างไทยและเยอรมัน /ปารีนัส เนาวบุตร
Imprint
2559
Descript
i-ix : 72 หน้า, ตาราง
SUMMARY
Organic consumption is a growing sector in both Thailand and Germany. In this research, the consumer’s perception and behavior towards purchasing organic food have been studied. The questionnaires were distributed to both Thai and German. 285 valid respondents were used for this research. The results showed that Thai respondents realized organic foods as the healthier food while German realized the organic foods in much deeper perception in terms of nutritional value in organic foods compared to non-organic foods.
The purchasing factor for Thai was mainly focused on the availability of the organic products and German had more concern on the organic labels attached to the packaging. Strong influence from friends and family also played an important role for German when it comes to decision making of purchasing organic foods. Moreover, Thai looked for product that was free from any contaminated substances that could harm their health.
