A Business Plan to Import TIMEBLOCK from Switzerland to Thailand / Dolaporn Jantarawet=แผนธุรกิจนำเข้าอาหารเสริมจาก ประเทศสวิตเซอร์เเลนด์
viii :87 หน้า, ตาราง
TThe purpose of this study is to establish a business plan for sole distributor of imported TIMEBLOCK from Switzerland to Thailand under Dolapez Distributor Company Limited by distributing them to retailers and drug stores, such as Boots, Watsons, and Lab Pharmacy located in Bangkok. The nutritional ingredients are made from 100% of nature. This business plan consists of major elements for setting up a business, and also is conducted a focus group in order to get knowing consumer behavior, their opinions toward TIMEBLOCK and their preferences in dietary supplements. The result of this depth interview can conclude that before they decide to purchase a dietary supplement,
they tend to look up more information on Internet and prefer to read labels on the packaging. Sometimes, they will ask for more information about the products from the pharmacists, their families, friends, and closed people before purchasing. They tend to purchase at retailers rather than online-channels. As the firm is a small business, in the end of this business plan, there is a suggestion for the firm to expand a product line related to bone positioning under the brand of TIMEBLOCK and export TIMEBLOCK to neighboring countries within Asia.