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TitleUnMarketing : everything has changed and nothing is different
Author Scott Stratten Alison Kramer
ImprintHoboken, New Jersey : Wiley, 2017
Edition Second edition
Descript xiv, 290 pages ; 23 cm


Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving

Relationship marketing Viral marketing

Chula Business School Library658.802 S911U 2017CHECK SHELVES

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