แผนธุรกิจสำหรับเครื่องประดับที่ลูกค้ามีส่วนร่วมในการออกแบบผ่านช่องทางออนไลน์ / ภานุวัฒน์ สัจจะวิริยะกุล=A business plan for online jewelry using mass customization / Panuwat Sajjaviriyakul
This special project was initiated to develop the business plan for online jewelry by using mass customization concept as there is an opportunity to use new technology for jewelry business and consumer behavior of Generation Y, age of 22 to 35 years old, changes to be more unique. Therefore, “Think of Me Co., Ltd.” will be founded to capture the opportunity. A vision statement for the company is to be the leader in technology for jewelry design and manufacturing. The company will provide jewelry design program in website and manufacture jewelry from customers’ designs by using 3D printing technology. The company will provide product and service which customers can manage their own jewelry including design, metal, and gemstone.
Product price will be clearly shown and varied on metal and gemstone chosen in the website. For business concept, the most popular concept for startup business, Lean Startup, is applied. The human development plan will focused on innovation. The integrated marketing communication (IMC) strategy will be the major strategy for company to create brand awareness. For the financial plan, the company considers 670,000 baht as the initial investment. The financial analysis of this project showed net present value (NPV) of 1,204,474 baht, the internal rate of return of 70.0 % being higher than cost of capital at 5.7%, and the payback period of 20 months.
