Salapao Koouan was established for more than 35 years at Songkla province, Hat-yai district. Koouan’s salapao was famed as one of the best product of Songkla province. The highlight product is a deep-fried bun, which hold an authentic recipe that obviously different from their competitors. In year 2014, Salapao Koouan saw an opportunity to grow their current business. Whereas, there are changes in people lifestyle, behavior, and trend. To illustrate, our modern lifestyle has forced many to resort to fast food habits. This limitation has turned to a big opportunity to snack food business such as salapao, pastries, and bakery.
With a legendary product and the right moment, undoubtedly, Salapao Koouan has an eye on and jumped into, by expanded 2 more branches in Bangkok at Asoke and Silom. Moreover, to help Salapao Koouan growing the business sustainably. This special project has created the competitive advantage to this business. The strategic plan would explain background information, analyze internal and external factors, propose the strategies that answer right to target audience’s mind and also present every aspect in running this business successfully which are HR, marketing, production & service, and finance.n520
All in all, in this strategic plan aims to have 20% revenue growth for the first year and 15% for the following years by two main approaches, which are a brand awareness strategy and a distribution channel expansion strategy. Believing that to follow this plan, Salapao Koouan will become one of the top brand of this industry in Thailand.
