Business of electronic equipment for decoration is a business that cans growth in the future. Environment in Thailand such as economy, social, lifestyle can support this business. Consumer bring electronic equipment use for decorate place because desire of them. Now distribution that is online and offline can penetrate market more than past. The business plan of electronic equipment for decoration is conducted to efficiency and increase profit of the business. The result from the study and analysis of relevant factors and customer needs is used to create the business plan, is composed of 4 parts: 1) Management Plan: defining proper and precise business direction,
2) Marketing Plan: determining market segmentation and targeted market as those who purchase for consumption and positioning by variety of product and service. The marketing strategies are implemented by creating variety of product, advertising and promote business for customer loyalty. 3) Operation Plan: can manage stock and good relationship with suppliers 4) Financial Plan: get net profit in the long term. According to the analysis and business plan shows the company should invested in 2,000,000 baht. The net present value of the project is 4,342,567 baht, with 1 year, 10 months of payback period, and 63 percent on IRR from the financial analysis. As the result, the project has potential to be profitable and attractive to investors.
