Placing B̂én Thành Market: the naturalization of space and commerce -- Marketing femininity: gender essentialism in traders' daily lives -- Relative matters: family values and kinship relations in market stalls -- Inside and outside: sociofiscal relationships and the risks of doing business -- Wandering ghosts of market socialism: governmentality and memory in the marketplace -- Superstitious values and religious subjectivity: stallholders' spiritual beliefs and practices -- Producing down and consuming up: middle classmaking under (market) socialism

1. Cḥơ B́ên Thành (Ho Chi Minh City
2. Vietnam)
3. Women merchants -- Vietnam -- Ho Chi Minh City
4. Clothing trade -- Vietnam -- Ho Chi Minh City
5. Sex role in the work environment -- Vietnam -- Ho Chi Minh City