Placing B̂én Thành Market: the naturalization of space and commerce -- Marketing femininity: gender essentialism in traders' daily lives -- Relative matters: family values and kinship relations in market stalls -- Inside and outside: sociofiscal relationships and the risks of doing business -- Wandering ghosts of market socialism: governmentality and memory in the marketplace -- Superstitious values and religious subjectivity: stallholders' spiritual beliefs and practices -- Producing down and consuming up: middle classmaking under (market) socialism

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