แผนธุรกิจสำหรับการพัฒนาผลิตภัณฑ์รากบัวทอด ของบริษัท เร็นคอน ฟู้ด/ สุทธิพงษ์ โกสินทรกุล =Business Plan of Lotus Root Chips for Renkon Food Company /Suttipong Kosintarakul
This special project aims to formulate a business plan for Lotus Root Chip for Renkon Food (Thailand). All related information, enviroment factors, direct competitors and customer behaviors had been analyzed to create operation marketing and financial strategies for Renkon food Thailand. The idea of business came from passion of researcher, who is interested in develop a product to compete in a snack&savoury industry and offers differentiating taste to customers. Hence the Lotus Root Chips have been selected and developed to be a healthy snack.
Besides, the researcher foresees the opportunities to play in this market which has market value over 3 billions baht. The target market of snack&savoury industy is both female and male consumers who place importance on taste of snack, age between 26 to 35 years old, and work or live in Bangkok. The researcher positioned product at healthy snacks that offer new taste experience and nutrition to customers The initial investment of this business is 5,000,000 baht. The estimated payback period in base case is around 3 year and 7 months; the internal rate of return (IRR) is 49%. The result of financial analysis shows that the Lotus Root Chips is interesting for investment.
