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TitleInfinite value : accelerating profitable growth through value-based selling
Author by Mark Davies
ImprintNew York : Bloomsbury Business, 2017
Descript xiii, 323 pages : illustrations ; 25 cm


Foreword / Professor Hugh Wilson -- Introduction: infinite value -- Accelerating profitable growth through value-based selling -- The infinite value concept -- Challenging trends for business markets -- A faltering response -- Is value-based business a better way? -- The 7 elements of the infinite value organisation -- The 7 elements of value-based business -- The customer value strategy -- Offer development & innovation -- Value-based selling -- Key account management -- Channel partnerships -- Value-based pricing -- The value-centric organisation -- Transforming to a value-based organisation -- The value management team -- Developing value management capability standards -- Value-based business transformation -- Final thoughts and future predictions

Selling Value Organizational change Customer relations

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