Foreword / Professor Hugh Wilson -- Introduction: infinite value -- Accelerating profitable growth through value-based selling -- The infinite value concept -- Challenging trends for business markets -- A faltering response -- Is value-based business a better way? -- The 7 elements of the infinite value organisation -- The 7 elements of value-based business -- The customer value strategy -- Offer development & innovation -- Value-based selling -- Key account management -- Channel partnerships -- Value-based pricing -- The value-centric organisation -- Transforming to a value-based organisation -- The value management team -- Developing value management capability standards -- Value-based business transformation -- Final thoughts and future predictions

1. Selling
2. Value
3. Organizational change
4. Customer relations