แผนธุรกิจสำหรับอาหารสุขภาพพร้อมรับประทานบรรจุในถุงรีทอร์ชเพาซ์ / วิริยา เลี้ยงจันทร์ =Business plan of Healthy ready to eat foods in retort pouch packaging /Wiriya Leangjun
The market value of Ready to Eat in Thailand are tend to rise and the trend in healthy foods is growing as well. Thus, this bring idea of healthy ready to eat foods in retort pouch packaging business plan. The study starts with an analysis of business enviornment, industry and the market. It also included the survey on consumer attitude and behavior in order to develop operational paln, marketing plan, production plan and financial strategies to find the appropriate way to plan and evaluate over all business plan
The company's goal is to become a leading manufacturer and distributor of healthy ready to eat foods in retort pouch packaging. The food can keep at room temperature for up to 18 months, lightweight and easy portability. The survey found that 50 percent of consumers do not know the benefits of this type of packaging. Therefore, the marketing plan is to release its nutritional quality foods and popular menu to attract consumers to try the product.
Along with educating consumers about the benefits of such through advertising. The company plans to manufacture products using quality ingredients, manufacturing standards process according to the Food and Drug Administration requirements and produced with the estimated sales of the Marketing Department. Financial plan, the company is invested originally with 4.12 millon Baht and has good business profits. The payback period is 3 years, 5 months, 26 days. The company's current value (NPV) is 1,148,699 baht and internal rate of return (IRR) of 17.49%. It is a project investment have the ability to profit consistently.
