การศึกษาทัศนคติและปัจจัยที่มีอิทธิพลต่อการลงทุนในกองทุนรวม ตราสารหนี้ของประชากรในเขตกรุงเทพมหานครและปริมณฑล / นนิชฌานี ฉันทศาสตร์=A Study of Attitude and Influential Factors to Invest in Fixed Income Fund of Population in Bangkok and Metropolitan Areas /Nitchanee Chantasart
The objective of this research is to study the attitude and factors that influence fixed income fund investment of male and female population with the age not less than 20 years old in Bangkok and Metropolitan area. This research collects data from 440 samples, analyzes the data by descriptive statistics with Frequency Distributions, Mean, Percentage, Standard Deviation and tests hypothesis by inferential statistics with Independent-Samples T Test, One-Way ANOVA and Regression.According to the result from this research, three factors that influence samples to invest fixed income fund in the future and suggest others to invest in this kind of fund range from the highest to the lowest are the following: investor attitude in fixed income fund investment, investment experience of investors, and the availability of information.
Four factors that influence investors to invest regularly range from the highest to the lowest are the following: investing experience of investors, selling and distribution channel, investor attitude in fixed income fund investment, and the asset management company. Investors with good attitude in fixed income fund investment tend to invest more in the future, tend to invest regularly and tend to recommend others to invest in fixed income fund.
Furthermore, people with experience in fixed income investment have tendency to invest in fixed income fund in the future, invest regularly, and recommend others to invest in fixed income fund more than people with no experience. According to selling and distribution channel factor, samples want all of fund information to be shown in website and internet. For the asset management company factor, samples rely on credibility of the company and quality of fund managers.
