The business plan for Nontouch Hostel is developed to provide the analysis of primary and secondary data in order to create strategies for human resource plan, marketing plan, operational plan, financial plan and set up appropriate business approach to meet its objectives. The results of questionnaire of the research are positive. Most important factors for target customers are golden location, friendly staffs and friendly atmosphere. Nontouch Hostel, which has positioned itself as convenience location and homey atmosphere, which can meet all requirements seamlessly for the flashpackers.
For financial section, 1,912,840 baht fund will be used with Weighted Average Cost of Capital (WACC) of 9%. The study results in a five-year project with Net Present Value (NPV) equals to 1,986,082 baht and Internal Rate of Return at 10%, which is higher than expected. The discounted payback period is approximately 3 years 11 months. Based on all information provided, it can therefore be concluded that Nontouch Hostel project should be invested.
