แผนกลยุทธ์การขยายกำลังการผลิต เพื่อสร้างความสามารถทางการแข่งขัน / ธรรศญา สุขปาน=Strategic plan to expand production capacity to create competitiveness /Tansaya Sukpan
This independent study’s prepared to present all information. As well as the possibility and all environment factors that can affect the company. All information and environment factors used for develop a strategic plan to expand this production offer to Thai Marblechip Products Co.,Ltd. This strategic plan can create a competitive advantage and sustainable growth. Moreover, these special study also useful for those who interested in entrepreneurship or expand business. Also they can use this information to guide for investment decision and implementation.
This study gets the direction and strategy for the company under the vision and mission of the company. The consideration and analysis of data from both internal factors and external factors the company. The results of these analyzes to positioning of the company strategic. Start by determining corporate level strategy, business level strategy and functional level strategy. The corporate level strategy is focused on intensive growth for the company by use market penetration and market development.
While the business level strategy will focus on broad differentiation strategy, that make a difference in the product at a low cost structure. In addition, functional level strategy set the target in marketing strategy and operation strategy. On the marketing strategy will focus on increasing market share and expanding into new customer group. While the operation strategy focused on producing high standard and high quality of products. Moreover, the operation strategy will plan to expand production for meet the future’s demand in products.It also presents indicator to assess and evaluation the implementation of the strategy plan. By using the Balance scorecard, which is a measure that has looked at the various sides. Moreover, defining Key performance indictor (KPI) to measure the accomplishment of company.
