แผนธุรกิจโยเกิร์ตนมถั่วเหลือง โยเกิร์ตทางเลือกของคนรักสุขภาพ / กชกร ปัญญาพิพัฒน์กุล =Business plan for Soy yoghurt, the alternative yoghurt for the healthy consumer /Kochakorn Punyapipatgul
The Objective of this Independent study is to study in terms of marketing, operation, financial aspect, business risk and contingency plan of the project for investment on Soy yoghurt. Marketing side, the information of marketing analysis bases on primary data from online survey in order to study and understand customer’s behavior, attitude on soy yoghurt for all ages of consumer. The results show that soy yoghurt business is interesting to invest. Product of Tonyu Soygurt can be served to meet customer’s needs. Besides, there will be continually growth in yoghurt business and there are few competitors in the market.
Regarding to operation and manufacture, they are ready and related to customer’s needs. The organization structure is formed in a simply flat to be able to accommodate to consumer market. Technology and machine are low complexity. Last, Financial aspect, the result shows that investing soy yoghurt business is feasible for initial investment of 1,100,000 baht. Source of financing is bank loan. The project would yield NPV 4,150,606 baht, IRR of 38.22 percent, payback period is 2 years and 6 months estimated.
