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TitleCorporate discourse
Author Ruth Breeze
ImprintLondon : Bloomsbury, 2015
Descript vi, 209 pages ; 24 cm

SUMMARY

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization


CONTENT

The Corporation and its Stakeholders: Identity, Action, Interaction -- Approaches to Corporate Discourse -- Communicating with Employees -- Communicating with Investors -- Communicating with the World: Advertising Discourses -- Communicating with the World: Websites, Reviews, Sponsorship -- Interpreting Corporate Discourse


Business communication

LOCATIONCALL#STATUS
Central Library (4th Floor)658.285 B832C 2015CHECK SHELVES

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