การวิเคราะห์ทางการเงิน กิจการใช้เงินลงทุนเริ่มแรก 2 ล้านบาท ที่ผลตอบแทนขั้นต่ำที่คาดหวังที่ร้อยละ 10.53 ภายใต้การลงทุนในระยะเวลา 5 ปี กิจการจะมีมูลค่าปัจจุบันสุทธิเท่ากับ 5.1 ล้านบาท อัตราผลตอบแทนการลงทุน (IRR) ร้อยละ 120 ระยะเวลาคืนทุน (Payback Period) 1 ปี จากการวิเคราะห์ผลตอบแทนการลงทุนพบว่าธุรกิจที่พักรูปแบบ Take a nap เป็นธุรกิจที่น่าสนใจสามารถลงทุนได้
This independent study is to prepare a business plan for a short resting function area called “Take a nap” serve with high quality service. The business plan has included the studies for the marketing plans, the operation plans, financial plans and the risk assessment plans. The opportunity for this business plan is the social value for student’s tuition. Due to the traffic problem in Bangkok, many parents choose to stay around tuition areas after dropping off their children. Presently with low quality resting areas, this business plan would duly serve them. This “Take a nap” business would pioneer in this short-period resting and functional areas for those aforementioned parents. However, this business model has rather lower barrier to entry due to low initial investment, posing risks of fierce competition.
“Take a Nap” will be located at C.P. Tower building 3 (near Phayathai Junction), located with a lot of famous tuition schools, the building open daily, customers can present their ID card to receive the service. The marketing plan will start by creating perceived value of service to the target group, which is people whom work within the location and the parents of the tuition students, age 41-60 year-old with the house whole income above 100,000 bath per month. “Take a nap” will provide 20 beds, 10 for males and 10 for females, 15-sitting/working areas and 7-workout equipment with free WIFI, free refreshments and lockers. The service will be charged in hourly rate.
The financial plan shown that the business will need the first investment of 2 million baht, with the return rate at 10.53%. Within the 5 years on investment, the New Present Value will equal 5.1 million baht, the Investment Return Rate is 120% and the Payback Period is 1 year. From the financial analysis, short resting function area, “Take a Nap” is a very attractive business plan and is worth the investment.
