With global trends in healthy eating, people are more interested in food and health related issues. They pay more attention on their diet and are more selective on what they consume. Eating healthy is a goal for most people. Work and family responsibilities often make time scarce, which there are a lot of ready-to-eat meals offering in the market, most of them are preserved, which the process had reduced the nutrition originally offered from the fresh produces. Non-transformed products would be an alternative to support this healthy eating trend.
There are several of non-transformed products available in the market but not all of them offered high nutrition. Unlike Chia seed, which considered on of the most nutritious food in the market, several named it “superfood” because of their high nutrition values along with other health benefits Chia seed has to offer. From the market survey, there are few Chia seed offering in Thailand’s market, therefore this individual have decided to do a Business plan for Chia seeds This business plan studied the opportunities and growth for Chia seeds business as a natural food. This business plan will commercialize the Chia seeds under “ABC” brand.
The studies include conduct a market research and customers survey to understand the overall industry competitive environment in order to work on the business strategies, includes marketing strategies, financial feasibilities studies along with risk management for the business. As a conclusion, “ABC” Chia seed business plan have high potential and will be a profitable and a successful business for investors. “ABC” requires an initial investment of 2.28 million bath, the payback period from the studies is 2 years with the net present value (NPV) at the end of year 5 at 1.3 Million bath.
