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TitleBuilding digital culture : a practical guide to successful digital transformation
Author Daniel Rowles, Thomas Brown
ImprintLondon : KoganPage, 2017
Edition First edition
Descript xiii, 240 pages : charts ; 24 cm


Why you need a digital culture : The increasing pace of change ; The technology catalyst ; New channels, tools and business models ; Why organizations really fail at digital -- Plotting your digital journey : What a digital transformation looks like ; Your digital culture audit ; Understanding your stakeholders ; Your strategic approach -- The digital culture framework : Essentials ; Readiness ; Performance ; Innovation and entrepreneurship ; Financial impact -- Keeping up with change : Keeping measurement at the core ; Separating the ephemeral from the enduring ; Three things to watch

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