The purpose of this business plan is to study and conduct marketing, operating, financial, and risk factors analysis. The industry environment study shows that Phuket has been growing and developing rapidly in which attracting more investors and people come to conduct a business and live in Phuket. In addition, government aims at developing Phuket into a smart city which will transform Phuket to more urbanization. People’s lifestyles tend to be similar to those of people in Bangkok who live in the hustle and bustle with poor eating behaviors leading to non-communicable diseases. The aging society trend and the technology breakthroughs make healthy diet trends become more popular. Besides, the less competition of healthy food industry in Phuket offers a good opportunity for Healthy Garden restaurant to conduct this business.
The key strengths of Healthy Garden restaurant, which are location that is accessible to the target customers and proficient personnel and culinary expert, will enhance its potential and competitive advantages. Moreover, the restaurant is outstanding with its product freshness together with bringing new experiences to customer. The restaurant has the systematic management as well as control and monitoring to ensure that the restaurant will deliver good quality product and service to customer. The first restaurant will be located near Suanluang RAMA IX Park with the expansion on its distribution channel to hospitals and shops in downtown.
Based on the financial projection, this restaurant requires 8,165,000 baht for initial investment which will be financed by long-term loan from bank and funded from shareholders. The project evaluation shows that the net present value (NPV) is 4,595,176 baht, the IRR at the fifth year is 41.4% which is higher than its cost of capital of 19.8%, and the estimated payback period is 2 years and 2 months. Last but not least, this project has profitable potentiality and is feasible to invest.
