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TitleCreativity and data marketing : a practical guide to data innovation
Author Becky Wang
ImprintLondon : KoganPage, 2017
Edition First edition
Descript xxiii, 216 pages : illustrations, charts ; 23 cm

CONTENT

Big ideas that work: The promise of data and creativity -- Transformation within the (marketing) organization -- Understanding the data and analytic processes that enhance marketing -- New mental models for marketing -- Building a customer-centric organization using creativity and data -- Media and tech partners that facilitate connections with consumers -- Zappos: Creative and data marketing from the ground up -- Creative agency relationship - a new model -- Next practice


Marketing research Marketing -- Data processing

LOCATIONCALL#STATUS
Central Library (4th Floor)658.802 W246C 2017CHECK SHELVES
Sasin Library658.802 W246C 2017CHECK SHELVES

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