Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleCreativity and data marketing : a practical guide to data innovation
Author Becky Wang
ImprintLondon : KoganPage, 2017
Edition First edition
Descript xxiii, 216 pages : illustrations, charts ; 23 cm


Big ideas that work: The promise of data and creativity -- Transformation within the (marketing) organization -- Understanding the data and analytic processes that enhance marketing -- New mental models for marketing -- Building a customer-centric organization using creativity and data -- Media and tech partners that facilitate connections with consumers -- Zappos: Creative and data marketing from the ground up -- Creative agency relationship - a new model -- Next practice

Marketing research Marketing -- Data processing

Central Library (4th Floor)658.802 W246C 2017CHECK SHELVES
Sasin Library658.802 W246C 2017CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram