The purposes of the study are to collect the data for business growth of Hostel in the name of “Hostel @Yaowarat” to study the factors affecting the operation of the business in order to create a business plan in term of Marketing, Operation, Financial and business risk assessment. “Hostel@Yaowarat” is an accommodation for tourism, which is located in Yaowarat, Bangkok Province. This project is attractive to investment since the continuous growth of the foreign tourists and supported by Thai Government. This Marketing plan is based on its location and service strategy. Chinatown/ Yaowarat is one of the tourist attraction known for its street food and walking along local community.
In term of customer satisfaction, Hostel @ Yaowarat has interior decoration in Chinese style, free Chinese breakfast and also provides any activities to attend. The results of this study indicated that the Hotel@Yaowarat will be able to generate the profits and is likely to continue to be successful with accommodation style and exceptional service, including its location in tourist areas. This business has an initial investment with capital and revolving fund at 5.377 million baht and breakeven point will be within 2 years 5.9 month, with the Net Present Value at the end of the 5th year at 4,028,014.73 baht.
