Nowadays consumers are trending toward more health and beauty concerns. Current environmental pollution of soils, water and air is increasing from both argricultural and industrial chemical containants. Then kinds of pollution affect skin integrity, make darkened facial skin, cause wrinkles and premature aging. Therefore many skincare products have been developed and this business continued growth. Karisma is a cosmeceutical that can reduce wrinkles and whitening facial skin without irritation
The main ingredient is EGF (Epidermal growth factor) which can safely increase collagen production. There are medical uses of EGF, it has been shown that EGF significantly helps in the healing of wounds and stimulates tissue repair in skin. The purpose of this business plan is to study feasible to invest, external analysis of cosmeceutical industry, marketing strategy, financial strategy, operative plan, sales and administration plan, risk management plan and strategic plan of company.
About Financial Plan, This project requires 5,000,000 baht for initial investment which will be financed by funded from shareholders and long-term loan from bank, debt per equity ratio is 0.06. The project evaluation shows that the net present value (NPV) is 5,360,182 baht, the IRR at the fifth year is 67% and payback period is 1 year and 3 months. As financial plan, this project is interesting for investor, not only in financial perspective but also as promote Thai standard products.
