The main purpose of studying the strategic plan of the XYZ is to improving some weaknesses of the company. Then, studying external factors that affect to ICT Industry is to improve the strategic plans to be more useful to the company. The XYZ Company is Information Technology Solution Provider. The way to set the strategic plans, our company studying external factors that will affect both direct and indirect to the ICT Industry. Then, evaluating the industries competition and analyzing the core competency in order to create the effective company’s vision and goal. Once vision and goal are completed, we set the strategic plans as follows:
Corporate Strategy: To emphasize on the company growth by focusing on market penetration and the new product development. Business Strategy: To use the “Focus Differentiation and Focus Cost Leadership” strategy by create value awareness of products and set suitable price to serve end customers. Operational Strategy: Divide to Marketing Strategy, Management Strategy and Financial Strategy. According to the development plans and strategic plans are well created. The indicators and evaluations and Balanced Scorecard are the main important factors to drive the company to achieve goals.
