การศึกษาความเป็นไปได้ของการลงทุนธุรกิจอพาร์ทเมนท์ บริเวณ ซอยลาดพร้าว64แยก4 แขวงวังทองหลาง เขตวังทองหลาง กรุงเทพมหานคร / อธิษฐาน ราชนิยม=The Feasibility Study of Rental Apartment at Soi Latphrao64/4, Wangthonglang, Wangthonglang in Bangkok / Athitan Rachniyom
The Modern Place apartment Project is designed to be a five story apartment with 75 units equipped with furniture, restroom, terrace, and basic amenities. The room rate is 3,900 baht per month. The project is located at Soi Latphrao64/4, Wangthonglang, Wangthonglang in Bangkok which location has a convenient transportation system and surrounded by department stores, hospital,schools,police station as well as office buildings. According to market research results found that the target customers of the project are working people in a range of 22-35 years of age with monthly income of 15,000-30,000 baht who work at the offices in that area
In addition, this project will be operated in a form of registered company with total investment of 29.5 million baht from the owner’s equity. According to the financial analysis at the weighted average cost of capital (WACC) of 8.00%, the net present value (NPV) of the project is 4,319,991 baht with an internal rate of return (IRR) at 9.60%, which is higher than the cost of capital. The payback period is 10 years 2 months and 8 days and the discounted payback period is 18 years 2 months and 26 days. Therefore, all results of studying in marketing, operation and finance indicated that the project of investing in a rental apartment is feasible.
