The main purpose of the independent study is to develop a business plan for plus-size clothing in Thailand, according to continuous growth in a trend of fashion garment industry and increasing size in a trend of over-weight population from the statistics. Moreover, the increasing trend of using online platform in Thailand will make lower cost of marketing and easier to way to reach target customer attention. This independent study is highly focus on three main sides of business activities; marketing, operation and finance. As the market size has been increasing continuously and over capacity of garment industry in Thailand, there is an opportunity for this business.
From management’s investment of one million baht, the business generate Internal Rate of Return (IRR) of 30% which is doubled from the rate of return which management has been expected. The Net Present Value (NPV) is 583,373.95 baht which shows positive signal for the business with payback period of 3 years. Furthermore, this independent study also mention the risk and contingency plan as risk management. According to all analysis, this business is interesting for the investment and likely to achieve the target profit.
