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TitleConverging media : a new introduction to mass communication
Author John V. Pavlik (Rutgers University), Shawn McIntosh (Massachusetts College of Liberal Arts)
ImprintOxford ; New York : Oxford University Press, 2017
Edition Fifth edition
Descript xxxiii, 435, 8, 11, 2, 13 pages : illustrations (some colour) ; 28 cm

CONTENT

Part One: The changing media landscape. Mass communication and its digital transformation -- Media literacy in the digital age -- Part two: Mass-communication formats. Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Part three: Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Part four: Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age


Mass media Digital media Internet

LOCATIONCALL#STATUS
Communication Arts Library302.23 P338C 2017CHECK SHELVES

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