Converging media : a new introduction to mass communication / John V. Pavlik (Rutgers University), Shawn McIntosh (Massachusetts College of Liberal Arts)
Part One: The changing media landscape. Mass communication and its digital transformation -- Media literacy in the digital age -- Part two: Mass-communication formats. Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Part three: Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Part four: Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age