แผนธุรกิจร้านจำหน่ายผลิตภัณฑ์เบเกอรี่ที่ลูกค้าสามารถ ทำด้วยตนเอง / เกวลิน วัฒนะวิรุณ= Business Plan of Bakery Shop with Customers’ Baked by Themselves / Apilux Thongkong
Bakery shops in Thailand are continually popular and likely to expand further. As a result, the bakery business is still very attractive. Nevertheless, there are currently many bakery shops available in Thailand to accommodate the need. This is the reason why opening the new bakery shop would need to find a way to be different. This independent study is to develop the business plan for a bakery shop where customers can make their own bakery products in the shop that provided all the ingredients, equipments, recipe and procedures completely. The objective of the business plan is to create the reputation among the target customer, through social media or word of mouth, the awareness increased by 20 percent within six month.
Sales is expected to increase at least 5 percent per year and at least 10 percent increase in revenue annually by formulating human resource management in selecting, training and evaluating control performance. Marketing management is about planning marketing mix strategy which focused on product quality, flavor and differentiation. Pricing strategies use both value-based and cost-based pricing. Place strategy is focused on sales in the store. Promotion strategy focused on social media advertising. The shop is decorated with a cozy atmosphere for physical evidence strategy. Having a service standard is an effective process strategy and the people strategies focused on recruiting employees who are passionate and have a positive attitude towards work.
Operations management is about analyzing capacity, production locations, procurement of materials and equipment, quality control, inventory management, and operation processes. Financial management is about forecasting income and expenditure and completing the financial statement. When analyzing the return on an investment, Net Present Value at the end of the fifth year is 1,249,466 baht, the internal rate of return is 59.15 percent and the payback period is 1 year 11 months shows that bakery businesses are interesting and worthwhile investment.
