Online Marketing Plan for Accounting Firm, JTA Accounting Limited Partnership is designed to serve as a one year guideline from 1st April 2016 – 31 March 2017 for business direction. This plan is prepared to its brand awareness and to increase the customers. Presently, the accounting firm market situation is very competitive as there are many existing players including new player form ASEAN countries after AEC integration in 2015. The market plan for, JTA Accounting Limited Partnership is created with the objectives to study and analyse every competitive marketing factors such as external environment factors, market interest, competitors analysis and SWOT analysis.
The result of research “Consumer behaviors and Market factors that influence consumers to choose accounting firm” suggests that channel or detail of accounting firm form family, friend and acquaintances, the corporate website and search engine Brand positioning of JTA Accounting Limited Partnership professional and multiple channel contact. To difference from competitors and implement an online marketing strategy by using Social Media as a communication channel to the target.
