The purposes of this research were to examine: 1) consumer’s health knowledge, motivation, consciousness and behavior 2) the correlation of consumer’s health knowledge, motivation, consciousness and behavior 3) consumer’s general media and health media exposure and 4) consumer’s attitude toward health message. The methodology of this study was survey research, using questionnaires to collect data from 433 male and female consumers, 20-54 years old and living in Bangkok. The research was conducted in February 2010. The results were as follows: 1) Consumers had health knowledge average at 3.46, had health motivation average at 3.16, had health consciousness at 3.78 and had health behavior average at 3.34 2) Consumer’s health knowledge, motivation, consciousness and behavior were significantly positively correlated at 0.01 3) Consumers receive general information mostly from television, internet and newspaper and receive health information mostly from television, family members and newspapers. 4) Consumer’s attitude toward media that suitable for health information were television, internet and health specialists. Health message patterns that is suit for health information was health informative message.
