Collective action in organizations : interaction and engagement in an era of technological change
Author
Bruce Bimber, Andrew J. Flanagin, Cynthia Stohl
Imprint
New York : Cambridge University Press, 2012
Descript
xiii, 224 p. : ill. ; 24 cm
SUMMARY
"This book offers a new theory of collective action for the age of digital media, attesting to the continued relevance of formal organizations in a time when digital media can make it seem that organizations are outdated. The authors examine the dynamics of membership in three distinctive organizations: The American Legion, AARP, and MoveOn. They develop the theory of Collective Action Space to demonstrate the important dimensions of membership and use survey and interview data to explore commonalities across the organizations, each of which exhibits four ,Äúparticipatory styles.,Äù The book shows that predictors of participation vary greatly across participatory styles, and rather little across organizations. The book wrestles with a crucial feature of contemporary collective action, wherein technology does not necessarily make people participate more, but people consistently use technology when they participate. The result is a theoretically rich and empirically fresh portrait of collective action, organization, and technology"--Provided by publisher
CONTENT
Involvement in organizational collective action in an era of technological change -- The contemporary media environment and the evolution of boundaries in organization-based collective action -- The collective action space -- The American Legion, AARP, and MoveOn in collective action space -- Exploring collective action space -- Participatory styles, the individual, and the contemporary organization
