1. Business and management research, reflective diaries and the purpose of this book -- 2. Formulating and clarifying the research topc -- 3. Critically reviewing the literature -- 4. Puderstanding research philosophies and approaches -- 5. Formulating the research design -- 6.Negotiating access and research ethics -- 7. Selecting samples -- 8. Using secondary data -- 9.Collecting primary data through observation -- 10. Collecting primary data using semi-structured, in-depth and group interviews -- 11. Collecting primary data using questionnaires -- 12.Analysing quantitative data -- 13. Analysing qualitative data -- 14. Writing and presenting your project report

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