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TitleResearch methods for business students
Author Mark Saunders, Philip Lewis, Adrian Thornhill
Imprint Harlow : Pearson, 2012
Edition 6th ed
Descript 728 p. ; 27 cm

CONTENT

1. Business and management research, reflective diaries and the purpose of this book -- 2. Formulating and clarifying the research topc -- 3. Critically reviewing the literature -- 4. Puderstanding research philosophies and approaches -- 5. Formulating the research design -- 6.Negotiating access and research ethics -- 7. Selecting samples -- 8. Using secondary data -- 9.Collecting primary data through observation -- 10. Collecting primary data using semi-structured, in-depth and group interviews -- 11. Collecting primary data using questionnaires -- 12.Analysing quantitative data -- 13. Analysing qualitative data -- 14. Writing and presenting your project report


Business -- Research -- Data processing Business -- Research

LOCATIONCALL#STATUS
Education Library658.0072 S28RCHECK SHELVES

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