โครงการศึกษาความเป็นไปได้ในการผลิตและจำหน่ายเครื่องคอมพิวเตอร์โน้ตบุ๊กแบบตามสั่ง / เกตุไชย พึ่งรัตนะ = The feasibility study of producing and selling built-to-order notebook / Gatechai Phungratana
Nowadays, notebook is considered to be important in daily lives of people. As a result, the demand for notebook computers is increasing steadily. However consumer need may not totally meet. The project was to study the unmet need by study of both primary data and secondary data to assess the feasibility of the project. The study includes the possibility of marketing, possibility of its operations and financial feasibility. The market analysis showed that target market is customer who used notebook for entertainment. The main strategy is differentiating the positioning of product and service from competitor and ensuring product quality by product warrantee. The operational analysis showed that operation was feasibility in all aspect including personnel, manufacturing and servicing. The main strategy is establishing long-term relationship with suppliers and storage popular product only to reduce obsolete. The financial analysis showed that the payback period of the project is 4.55 years, the net present value of the project is Baht 3,549,256, and the return of the project is 22.94%, it was concluded that there is a possibility to invest in the producing and selling Built-to-Order Notebook business. .