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หน้าแรก Library Catalog (OPAC)

AuthorBrown, Melissa T., 1971-
TitleEnlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force / Melissa T. Brown
Imprint New York : Oxford University Press, 2012
Descript 229 p. : ill. ; 24 cm

CONTENT

Concepts and context: masculinity, citizenship, and the creation of the all-volunteer force -- The Army -- The Navy -- The Marine Corps -- The Air Force -- Recruitung a volunteer force in wartime


SUBJECT

  1. Advertising -- Recruiting and enlistment -- Social aspects -- United States
  2. Masculinity in advertising -- United States
  3. United States -- Armed Forces -- Recruiting
  4. enlistment
  5. etc. -- 20th century
  6. United States -- Armed Forces -- Recruiting
  7. enlistment
  8. etc. -- 21st century

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