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TitleEnlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force
Author Melissa T. Brown
Imprint New York : Oxford University Press, 2012
Descript 229 p. : ill. ; 24 cm


Concepts and context: masculinity, citizenship, and the creation of the all-volunteer force -- The Army -- The Navy -- The Marine Corps -- The Air Force -- Recruitung a volunteer force in wartime

Advertising -- Recruiting and enlistment -- Social aspects -- United States Masculinity in advertising -- United States United States -- Armed Forces -- Recruiting enlistment etc. -- 20th century United States -- Armed Forces -- Recruiting enlistment etc. -- 21st century

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