แผนธุรกิจสำหรับโครงการอุทยานการอาชีพชัยพัฒนา จังหวัดนครปฐม ของมูลนิธิชัยพัฒนา / สินิทธา เกื้อกูล = Business plan for Kan-acheep Chaipattana Park in Nakhon Pathom Province of Chaipattana Foundation / Sinitta Kuakul
This special project is a business planning for Kan-acheep Chaipattana Park in Nakhon Pathom Province of Chaipattana Foundation. Kan-acheep Chaipattana Park has been started from Royal Development Project for operation to be the long run effective academic center, career development information center and career training center for youth and interest people. In addition, Kan-acheep Chaipattana Park has been operated to social services to serve the community’s requirement. This special project comprises of External Analysis, Internal Analysis, SWOT Analysis, and Business Planning, which can be used in multilevel (Corporate Level, Business Level and Functional Level), for multi-functional usefulness such as Marketing Function, Operation Function, Human Resource Function and Financial Function. Furthermore, Strategy Map and Key Performance Index (KPI) determination have been done in this special project in order to create a business guideline, covering each perspective in Strategy Map. Kan-acheep Chaipattana Park is recommended to increase public and community awareness of its services. Moreover, the project has to focus on building the networks and partnerships with individuals and organizations both public and private sectors in order to achieve the objectives of the project.