แผนธุรกิจโครงการพัฒนาที่ดินมูลนิธิชัยพัฒนา (สวนผลไม้ สวนปาล์มน้ำมัน ป่าชุมชน) ตำบลคลองปูน อำเภอแกลง จังหวัดระยอง / อดิเรก ตันเต่งผล = Business plan for land development of Chaipatthana Foundation (Orchard, Palm field, Community forest) Klongpoon , Kleang Rayong / Adireak Tuntengpon
Chaipatthana Foundation (Orchard,Palm field,Community forest) Klongpoon , Kleang Rayong has been established in 2002 which Her Royal Highness Princess Maha Chakri Sirindhorn have gave the idea to develop the land as followed: 1. To be prototype for advance orchard 2. To be the study and testing area for Palm species 3. To be community forest for people to utilize area and to learn local plant Nowadays Chaipattana Foundation (klongpoon) have improved and developed the land and start to get income from selling fruit and palm . The foundation also have activity to transfer agriculture technology to people and student. But due to limitation of resource, lack of advertisement and partnership with community leader and school, Chaipatthana Foundation (klongpoon) still not well known by people and student in Klongpoon area. So number of participant to program and people who come to utilize the area still be limited. The objective of this study is to determine business plan to increase the participation and increase utilization of people in Kongpoon area and promote activity so that people can improve their quality of living and establish appropriate key measurement indicator to represent the growth of Chaipatthana project. The study contain SWOT analysis , vision , mission , corporate goal & strategy (corporate , business & functional) The study has found that lots of people are interested to join activity and utilize area of Chaipatthana. The meeting with community leader , school , government sector , together with partnership to support knowledge , human resource and appropriate public relation could improve the participation to Foundation. Then people and student can learn and promote the better living as the idea of Her Royal Highness Princess Maha Chakri Sirindhorn .
